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Mastering the Bid: Your Ultimate Guide to Google Ads Bidding Strategies for 2025 and Beyond
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The Fundamental Question: How Google Ads Bidding Works (Simplified, Because Who Needs More Complications?) Manual vs. Automated: The Age-Old Debate (and Why It’s Changing, Even If You Don’t Want It To) Goal: Get as many conversions as possible at a target average cost-per-acquisition you set. Your budget’s bouncer. Best for: Businesses with a clear…
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Stop Guessing, Start Growing: Your Initial B2B Google Ads Campaign Strategy
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The First B2B Campaign: Service/Software Keyword Campaigns Campaign type: Search Goal: Lead Generations Bidding: Manual CPC. Keywords: Use a mix of phrase and exact match keywords. Check GA4 for Traffic. Campaign #2. Display Campaigns: Campaign Type: Display Campaign Goal: Awareness (isn’t it obvious) Audience: All Website Visitors, Bidding Strategy: Max CPM. Key Learnings for…